Since 1929, Maidenform has been devoted to meeting needs of women with unparalleled fit, shaping and support. The Maidenform Store carries the full line of Maidenform Bras and Undies, Flexees and Control It! Shapewear, Lilyette Full Figure Bras, sleepwear and our newest line Charmed at 25% to 50% off suggested retail prices every day! The Maidenform Fit Experts are professionally trained to fit bras and Shapewear.